Trainer Portal
5 tips to help you start a personal training business the right way
January 20, 2023
Starting a personal training business can be a rewarding and fulfilling career choice, as it allows you to help others achieve their health and fitness goals while also being your own boss.

We’ve helped countless trainers hit the ground running with the fitness business. Here are our top 5 tips every PT needs to know before they get started:

 

#1 Create a Business Plan

Failing to plan is planning to fail. A well-written business plan will serve as a roadmap for your training business. It’s not set in stone, but it’ll keep you focused and help guide future decisions. Every business plan needs:

Executive summary: an overview of your business, mission and target market.

Company description: Get specific on what you offer as a personal trainer and any relevant experience or qualifications you have.

Market analysis: Who are your clients, how will you attract them, who is your competition, and what sets you apart?

Financial projections: What are you charging clients? How much does it cost to attain a client? What are your expenses?

 

#2 Find a Location

Choosing the right location for your training business can be a critical factor in its success. You’ll need to decide where you want to work, whether in a gym, studio or outdoors.

Look for spots accessible to your target demographic and have facilities that will support the type of training you provide. There will be other factors such as size, visibility, cost, parking and public transportation accessibility.

#3 Choose A Niche

A jack of all trades is a master of none. Too often, we see trainers trying to do it all. Choosing the right niche can help you focus on a specific area of expertise and market to potential clients looking for what you offer. 

Having a niche will help you find success in the industry and make sure you are providing the best services possible. Additionally, having a specialisation will help you stand out from other trainers, giving potential clients an extra reason to choose your services.

 

#4 Market Yourself And Your Services

Marketing yourself and your services are essential for success when starting a personal training business. Every trainer must create a brand that best reflects their unique skills.

When someone types [YOUR BUSINESS NAME] into Google, what appears? The answer better be:

  1. A Flex profile – with your services, a stand-out profile and several recent positive reviews. 
  2. Social media – stacked with ongoing value-adding content.
  3. Business directories – making you super accessible (Google My Business, Apple maps, Facebook, Yellow Pages, Yelp, True Local)

 

Remember the power of word-of-mouth marketing – positive reviews from previous clients can be invaluable when getting new customers.

 

#5 Frictionless Relationships With Clients

One of the most important aspects of running a successful personal training business is developing relationships with your clients. Establishing trust and rapport with each individual is vital, as it will help to ensure that they stay motivated and continue to work towards their goals.

Regular communication, being attentive to their needs, and listening to their feedback are all important ways to develop relationships with your clients.

As you scale your business, you must ensure checks and balances to manage these relationships and have easy and transparent payments and swift communication. 

We built Flex to provide your clients with the best experience possible. Learn more about how we help personal trainers manage inquiries, seamlessly work with clients and create a memorable brand.



John Smith

John Smith

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